Perhaps the thing that makes Colours of Nature so unique is the cooperation for distributing the assortment. In the past, each gerbera grower had at least 50 varieties at their nursery, which didn’t make for efficient production and processing.
Thanks to our intensive collaboration, each nursery can focus on two or three main varieties and our sales department can still offer a wide range of colours. As a result, we can grow more efficiently and respond well to the needs and requirements of our customers.
Colours of Nature also boasts a number of (exclusive) varieties which have been developed in collaboration with breeders. Our assortment committee regularly visits the breeders to see the new varieties, which we then test to check their shelf life, production and quality. Following this testing phase, which usually takes a year, we know whether a new variety adds value for our customers and, by extension, for our assortment.